Brand Identity
The visible and communicated elements that shape a brand, such as its name, logo, wordmark, and design language taken together.
Businesses usually build identity from their vision or from the product's value proposition, and often protect it with a trademark.
Often Confused With
- Brand
- A brand is the perception customers hold; brand identity is the set of elements a business creates to shape it.
Taught In
See Also
2.4.B.2 · 2.4.B.3