Customer Satisfaction Ratings
A marketing and sales KPI measuring how satisfied customers are with a product, service, or business.
Satisfaction ratings are usable wherever ratings actually accumulate, such as an online review average or a post-purchase survey score. A business with no rating channel cannot track this indicator honestly.
Often Confused With
- Customer Retention Data
- Satisfaction measures what customers say; retention data measures what they actually do next.
Taught In
See Also
4.2.B.2