Direct Channel
A channel that connects a business to its customers with no intermediaries.
Direct channels give the most control over price and experience, and cost the most to establish and staff.
Often Confused With
- Indirect Channel
- A direct channel has no other business between seller and buyer; an indirect channel adds at least one intermediary who resells.
Taught In
See Also
2.6.A.4 · 2.6.B.2