Marketing Campaign
A coordinated effort to promote a product to potential customers using some or all of the tools in the promotional mix.
The load bearing word is coordinated. A campaign holds together when every tool carries the same claim.
Often Confused With
- Promotion
- A promotion can be one message; a campaign is a coordinated set of them aimed at the same customers at the same time.
Taught In
See Also
2.7.A.1