Strength
An internal positive factor: an advantage a business holds and controls.
The framework's examples are brand recognition, product quality, skilled employees, intellectual property, an efficient supply chain, ample funds, and core competencies. A capability becomes a strength only by comparison, against rivals, benchmarks, past results, or outside conditions.
Often Confused With
- Opportunity (SWOT)
- A strength is internal and already held; an opportunity is external and not yet captured.
Taught In
See Also
4.4.C.3 · 4.4.D.1