Target Customer
The buyers a business chooses to pursue because their wants, needs, and preferences make them most likely to purchase a specific product.
Often Confused With
- Customer Profile
- A target customer is a real segment; a customer profile is one invented person written to stand for that segment.
- Market Segmentation
- Segmentation produces the groups; target customers are the one or more groups a business then chooses to pursue.
Taught In
See Also
2.1.B.2 · 2.1.B.4