Business Plan
A document a funder asks for, carrying the value proposition, the market research behind it, the marketing strategy, and the financial projections that justify what is being requested.
The plan is what a lender or investor reads before deciding, and a stated basis for every projection is what separates evidence from optimism.
Often Confused With
- Pitch
- The business plan is the document; the pitch is the presentation built from it.
Taught In
See Also
3.5.D.1 · 3.5.D.3