Instant Gratification
The pull toward a smaller reward now over a larger benefit later.
This is a psychological barrier, not a money barrier: the saver has the funds and still struggles, because income arrives weekly while wants arrive daily.
Often Confused With
- Impulse Buying
- Instant gratification is the preference for now; impulse buying is one unplanned purchase it produces.
Taught In
See Also
3.1.A.5