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Opportunity (business idea)

A customer problem, need, or want that may be addressed through a business solution.

Often Confused With

Opportunity (SWOT)
An opportunity in Unit 1 is a customer problem a business could solve; a SWOT opportunity is an outside condition the business does not control that could help it.

Taught In

See Also

1.1.A.3 · 1.4.A.2